The world is changing, business is changing: cable enterprises must read the treasure book of future business models.

In the era of information fragmentation when the communication pattern is changing rapidly, a perspective from the top of the mountain, looking at this extremely restless world, silently jotting down every vivid detail and context-now China is changing with each passing day, and even changing scenes can be changed step by step. But the change is the same, when you start to focus on the nature of the change, not the result of the transformation. You will more and more deeply realize the regular wave.

China's future industries are divided into three types: one-dimensional traditional industries-two-dimensional Internet industry-three-dimensional intelligent technology industry. The one-dimensional world is being pushed down and rebuilt, the two-dimensional world is being divided (BAT control), the three-dimensional world is being formed, and the high-dimensional challenge to the low-dimensional always has the advantage. Therefore, online stores can disperse physical stores, while WeChat's rivals must be born in the intelligent field. So the real drama is yet to come!

China's current enterprises are divided into three levels: third-class enterprises do services-second-class enterprises do products-first-class enterprises do platforms. In the future, the only way out for enterprises is to upgrade to a platform. The essence of platform is to provide creators with opportunities to create value!

China's Internet Evolution: PC Internet-Mobile Internet-Internet of Things, PC Internet solves information symmetry, mobile Internet solves efficiency docking, and the future Internet of Things needs to solve the interconnection of everything: free sharing of data and distribution of value on demand. The essence of the Internet is to build a ground floor building so that everyone on it can quickly find their goal. Whether it's looking for clients, lovers or partners.

China's e-commerce evolution: B2B--B2C--C2C--C2B--C2F, from business to business, to business to individual, individual to individual, individual to business, and ultimately individual to factory. In the future, every product will know who its customers are before it is produced. The era of personalization is coming, and even transnational production and customization.

The theory of evolution of China's economic structure: planned economy-market economy-sharing economy-communist economy. From "production according to plan and consumption according to plan", to "production according to market and distribution according to profit", and then to "production according to consumption and distribution according to value", in the future, China will certainly "produce according to demand and distribute according to demand" to meet all the needs of people. This is communism.

The flow of China's industrial chain is counterattacking. It used to be production before consumption: producer-distributor-consumer. The future must be consumption before production: consumer-designer-producer. As a result, the group of traditional distributors will disappear, and designers who can transform into products according to consumers' ideas will appear in large numbers.

The evolution of China's advertising format: media is king-technology is king-content is king-product is king. Traditional advertising always relies on the power of the media to influence people, such as CCTV's bidding. Later, Internet advertising began to rely on technology to achieve accurate delivery, such as by region, by revenue, by time. Then the rise of social media enables good advertising to spread spontaneously, and the best advertising in the future must be the product itself, and the best product must also have advertising effect.

The core of China's business competition has gone through three stages: location-traffic-fans. Real estate is the location, traditional Internet is the traffic, and self-media is the fans. The future is the "influence" and "appeal" of the dispute, "core fans" instant linkage is the future business "gravitational wave".

China will become more and more segmented: industries will become more vertical and collaboration will become more and more perfect. Therefore, the traditional barrel principle is no longer tenable. In the past, we were always making up for our shortcomings, because your shortcomings limited your comprehensive level. In the future, we will continue to extend our strengths, because your strengths determine your level. You only need to maximize what you are good at, and others will cooperate with you. This is called the long board principle.

The traditional network of relationships in Chinese society is constantly being torn apart, and new links are being formed with value distribution as relationships. Everyone is a node, carrying out value transmission. The new social structure is about "rules" rather than "relationships". And your position and level are determined by the value you bring.

For everyone in the future, one thing will become very important, and that is credit. Behavior-credit-ability-personality-wealth. With the help of big data, your behavior deduces your credit value, and then with credit as the fulcrum, ability as the lever, personality as the driving force, the power range of joint leverage is the size of the world you control.

The total wealth of the future society is created in this way: people rely on their own expertise, point-to-point docking and completion of every need, fully integrated into every link of society, belongs to active creation. Therefore, the wealth of the whole society will achieve fission growth.

How to have your own products in the future? The logic should be like this: creativity-expression-display-order-production-customer. When you have an idea, you can express it first, then display it on the platform (there will be more and more such platforms), and then attract people who like it to place an order. After getting the order, you can find a factory to produce it (don't worry about the quantity. Too little, future production will be refined and customized), and then sent to consumers.

China's social structure will become more and more sophisticated and detailed. In the past, every "demand" and "supply" was done by enterprises, and in the future, it will be done by individuals. We can make a metaphor like this: if the economy is a blood circulation, then its capillaries will be more abundant in the future, and the energy of transportation and oxygen supply will be more powerful.

The theme of Chinese business in the next ten years will be inseparable from "cross-border interconnection". Based on the Internet, different industries penetrate, merge and unite with each other, thus forming a new commercial superstructure. This is what the book "Cross-Border War" describes. Different formats will check and balance each other and eventually reach a balanced state, thus forming a new business ecosystem.

The improvement of China's future society is inseparable from a group of "ingenuity" people: those who are down-to-earth. For example, craftsmen, programmers, designers, screenwriters, writers, artists, etc., because the Internet has completed the framework of society, the rest is soul filling! Therefore, even in ordinary jobs, their social status will be promoted and respected.

The dividend period of China's spiritual civilization is coming. The pace of progress of traditional material civilization has begun to slow down, because industrialization has perfected the layout of various hard facilities in society, the period of barbaric growth of materials has passed, and the Internet has completed all the links, flexible content has begun to grow ferociously, and the new cultural industry is a growth point.

China has only three roles in the future, from bottom to top: value provider-value integrator-value amplifier. Value providers rely on individual labor to create direct wealth, such as drivers, doctors, lawyers, etc. If they have great influence, they can create wealth by fame, such as stars, writers, great directors, famous hosts, etc. Value integrators rely on the allocation of social resources to create wealth indirectly, mainly referring to entrepreneurs and leaders of various organizations, who promote the flow of social resources to where they are most needed. Value amplifiers rely on the power of platforms or wealth to pry the growth of enterprises and projects. They are often the owners of large platforms or consortia, such as Ma Yun, Ma Huateng, Robin Li, Buffett, Sun Zhengyi, etc. They promote the explosive growth of social wealth. The three layers are not solidified, but flowable.

The form of wealth of the Chinese people has gone through four stages: food stamps (the power to spend money)-deposits (cash figures)-real estate (fixed assets)-valuation (virtual wealth), the future form of wealth must be valuation or market value, tend to be virtual and abstract, just a number. That is, how much wealth you have does not mean that you can spend the money at will, but that you have the power to control the money, and how much wealth means the size of the resources mobilized. Its essence is that the whole society is becoming more and more shared, open and public.