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How should cable companies take the Internet's ride to the fast lane?

Release time:

2021-09-14 11:11

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Since the beginning of this year, many powerful cable companies have transformed into the Internet, and many small cable companies are facing difficulties in transformation due to the high cost of Internetization. The deteriorating economic situation has continued to spread in the industry such as "cable companies are becoming more and more difficult to do", "Cable companies can't make money" and so on.

Wu Xiaobo predicted: "In the next five years or so, all businesses will be Internet-based. Traditional manufacturing industries, including the cable industry, will be impacted by the Internet, and 50% of enterprises will go bankrupt." In such a situation, where is the development of cable companies going?

As we all know, Li Keqiang proposed in the part of "promoting the industrial structure to the middle and high end" to formulate an "Internet" action plan to promote the combination of mobile Internet, cloud computing, big data and Internet of things with modern manufacturing industry, Promote the healthy development of e-commerce, industrial Internet and Internet finance, and guide Internet enterprises to expand the international market. It is worth mentioning that the word "Internet" was mentioned 8 times in the 2016 government work report, of which "mobile Internet" and "Internet finance" were mentioned twice; in 2015, "Internet" was mentioned twice in the government work report, indicating that the state supports the transformation of traditional cable enterprises to "Internet" enterprises at the policy level, it is a great opportunity for enterprises and us in traditional industries. Opportunity 2: Cultivate a "seed" on the fertile soil of the Internet, and small and medium-sized enterprises can also thrive. For enterprises, they must follow consumers. Consumers have taken root in the Internet, and small and medium-sized enterprises have to set up a camp on the Internet. If consumers become lazy, small and medium-sized enterprises have to become more diligent. It can be seen that there have been many successful cases: "Huang Taiji" who uses the Internet to sell pancake fruit, "Diaoye Beef Brisket" who uses the Internet to sell beef brisket, etc. Traditional industries mostly involve people's food, clothing, housing and transportation. Whoever first finds the fulcrum of the Internet in this industry can not only successfully transform, but also become the leader of the industry through the opportunity of the Internet, small and medium-sized enterprises to find the "fulcrum" is also able to pry up the whole "earth.

In addition to national policy support and the opportunity to find a "fulcrum", we can also see that the Internet transformation of cable companies is also a great challenge. Challenge 1: The rise of numerous and focused network platforms has seized the Internet market in various industries. In 2015, Premier Li Keqiang put forward in his government work report: "Mass entrepreneurship, mass innovation". This concept has been a hot topic since it was put forward, constantly encouraging and driving more and more people to join the entrepreneurial army, and Internet entrepreneurship is the largest one in the entrepreneurial army. As many high-tech Internet startups have high technical barriers, many Internet startup teams have turned their attention to traditional industries and used Internet thinking to quickly seize the network camp of cable companies, such as "Didi Chuxing" and "Uber" competing with taxis, overwhelming shopping software competing with clothing stores and shoe stores, and dazzling wealth management apps competing with banks and financial institutions, as well as the rise of a one-stop service platform in various fields, the traditional business of a line to the end. Under the rapid impact of the Internet, the inherent thinking of cable companies can easily collapse and lose their way, thus drowning in the army of Internet transformation.

Challenge 2: The Internet battlefield is like the Pacific Ocean during the tsunami. It is not easy to set up camp. It is mentioned in the opportunity that if small and medium-sized enterprises can set up camp on the Internet and successfully find a "fulcrum", it can pry up the entire "earth". But in fact, the power of small and medium-sized enterprises is limited, and the Internet battlefield is like the Pacific Ocean during the tsunami. Perhaps just standing on the beach, it was involved in the tsunami and quickly sank to the bottom of the sea. There is a shocking set of figures. From June 2015, 6,000 companies with financing of more than 1 billion RMB or more than US $0.1 billion have died. By December, the number had increased to more than 17,000. Some companies were valued at more than US $1 billion or between US $0.1 billion and US $1 billion. At the end of the year, many people were suddenly found missing. They died or were merged or merged. Internet companies with extremely strong financial support have fallen so quickly, not to mention small and medium-sized enterprises with relatively weak funds. Therefore, in the tsunami-like Internet market, the first biggest challenge is to ensure that they survive. Cable enterprises need such transformation at low cost. As many cable enterprises in the mechanical and electrical city are mostly small in scale and not strong in capital, the promotion platform must first have a low cost so that business owners can easily make up their minds to try to use promotion to transform the Internet. Easy to Operate Most cable business owners do not know anything about Internet big data, SAAS, database matching and other terms, so only when the whole operation process of the promotion platform is simple and convenient, only when people can understand it at a glance can business owners have further confidence in the transformation with the help of the platform. Quick results The market is ever-changing, and the Internet is changing rapidly. Cable business owners naturally hope to see results in the fastest time on the Internet, so that they can make up their minds to turn around and enter the Internet. After meeting the basic needs, there will be higher-level needs for business owners, such as whether the platform can bid, whether it can save money, whether it can help me recommend many customers to make up for the loss of traditional business, in the final analysis, it is hoped that the platform will become more and more intelligent.

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